Of the 86 percent of respondents currently using CBD, 88 percent said they are uncomfortable with synthetic CBD entering the market after the 31 March and even those who are comfortable with synthetic CBD agreed that labelling should be a requirement.

Only two percent of respondents reported that they preferred isolated ‘pure CBD’. Meanwhile, 62 percent prefer full spectrum (trace THC) and 28 percent prefer broad spectrum (reduced trace THC) products.

 ‘It's a vendetta on whole hemp plant oil’.

She added: “Here at EIHA we have demonstrated that hemp extracts have been used across Europe for centuries and that whole plant extracts – especially when mixed into hemp seed oil, or initially extracted from hemp seed and leaves – are full of nutrients and support overall health. This voice needs to be heard.”

As consumers continue to look for more natural, sustainable & ethical alternatives, big business must keep up & give the consumer what they want. The latest big business to look at Hemp is Levi's with their new "Cottonised Hemp" clothing line aimed at showing a more sustainable way of dressing that also saves water.

"Ignite pays for everything, the models, events, yachts. Dan would just have it wrapped with the Ignite logo, and all of a sudden it was an Ignite expense and he would send them the bill."

“Pools, trampolines,” the employee added, “his ‘personal events’ that had nothing to do with the business.”